4 Tips For Designing Custom Packaging

No matter what type of product you sell, it will need to be packaged up in a way that gets consumer's attention and helps to represent your brand. Designing the packaging prior to sending it to a manufacturer is often the hardest part. Here are some tips for designing the packaging:

Learn About Your Audience

You are designing the custom packaging for a certain audience, and you need to keep that in mind. Packaging for toys that are meant for children is going to look much different than sophisticated packaging for a line of homemade soaps for women in their 20s and 30s. Consider your audience and learn more about them, including what they like, their favorite styles, and what types of products they buy. You can run a survey to find out this information, which helps you with the packaging design process.

Display Your Product's Benefits

The packaging itself should outline your product's benefits, giving the consumer a reason to choose your product over others. If you sell an item that is similar to ten other items on the same shelf at the store, what will make a consumer choose yours? Not only is the overall look of your packaging going to be enticing, but you need to include a reason why they should choose you. For example, if you are selling a bottle of wine, you have already chosen the right color and design of the wine label for your target audience. Now include the benefit of choosing your wine, such as the fact that you are a local vineyard.

Brand Your Packaging

Branding is an integral part of any business, and you should reflect it within your product packaging. No matter what type of packaging you are having manufactured for your business, it should include branding, such as your business colors, business name, logo, and maybe even your tagline. Don't go overboard and stand out further than the product information, but make sure your brand is there.

Match Your Shipping Boxes

When you get custom packaging for your products, you should also use the same basic design for your shipping boxes. They won't be identical, but the overall format and color scheme is going to be the same. This not only lets you improve your company brand, but this extra step shows to consumers that you really care about your business and are willing to invest in custom shipping products.

Also remember to only go to quality printers and manufacturing companies for creating your custom packaging and shipping boxes. The quality of their work makes a big difference. To learn more, contact a company like Northwest Paper Box with any questions or concerns you have.